Just when you thought it was safe to start touting your company aseco-friendly,consumers and organizations are beginning to create tools to cut through the clutter and this explains the Rise of the Anti-Greenwashing Website.
These outlets are giving consumers a chance to voice their opinions about your marketing ethics.Has your company beenblacklisted on http://greenworldads.blogspot.com or www.greenwashingindex.com?
Are you called out on Greenpeaces www.stopgreenwash.org?As to be expected with modern public relations, consumer marketing isa two-way street that is, consumers will talk back and any dissonance between reality and image marketing will eventually backfire. So, advertisers beware!
http://3rdplanetpr.com/generationg/2008/09/uh-oh-is-your-company-listed-on-anti-greenwashing-sites/
