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GroTraffic provides Facebook apps, ads pages to SMB’s that drive both online traffic and foot traffic to local businesses.

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The People

People are everything on the social web. And theyre not just eyeballs that you can start barraging with ads and offers.

Theyre people you have an opportunity to connect with and build relationships with. If youre not doing this one thing, in my opinion, youre completely wasting your time.

The one thing people care about the most is other people. Not just any people, but the people theyve connected with, built relationships with and have come to trust over time.

NEWSFLASH: This is how A Listers got where they are today, its how they stay where they are and its the only way you can become one. Relationships drive social media; so its not what you know, its who you know that counts. Theres always room at the top you just have to make it!

Everybody who is making a name for themselves in social media are leveraging relationships. Period. In order to be even be noticed by people who matter, its through people youve built relationships with, who introduce you to other people, and so on

It all starts one relationship at a time and this opens doors to many others over time. Each relationship leads to the top of the food chain eventually. You just need to keep building relationships, until one day you find yourself at the top of the food chain

The Platforms

The platforms are in place; youve been hearing and reading tons of information on these like Facebook, Youtube, Linkedin, Twitter, Pinterest and many many others.

What platform is the best to achieve this?

Wrong question it doesnt really matter. What does matter is to possess the skills that are necessary to build strong relationships with the people on these platforms; if you possess this skill-set you can win the social game on any platform.

Just remember this; the platforms in and of themselves do nothing they simply enable people to connect and build relationships.

I know youve been told that you must find your target audience and they may not be on one platform or another. Im not saying this isnt true to a certain extent; but I am telling you that its almost impossible to not find a group of people or conversations that are relevant to your business or interests.

You can connect with other like-minded people on any of these platforms. Just pick one or more that you feel the most comfortable with and start connecting!

The key is how you approach the medium. If you do it for the express purpose of identifying interesting people to connect and build relationships with, then youre going to be 100 times more productive than most people on the social web because most get started by pitching and selling their wares to anybody that will listen. This is the wrong approach. Lets face it, being labeled a spammer or douchebag is not good for business.

The long term value of social media is the quality of relationships you establish with people who are interested in the same things you are.

The Content

Nobody cares about your content PER SE (if you dont create outstanding content, you need to, or you wont last!) The social web has an ocean of outstanding content readily available to access at anytime RIGHT NOW!

So how do you get eyeballs to your stuff?

People and relationships drive eyeballs and value and traffic on the social web.

Nothing worthwhile happens, except by those folks who have established the right relationships thats what leads to making progress, getting things done and getting paid. Period.

How do you go about attracting the right people to connect with?

Show Us What Youre Made Of - What have you done? What are you doing? Where are you going? What do you stand for? Why should anyone care?

Share You Liberally - Contribute your experience, knowledge, feedback, and opinions for the benefit of teaching and learning from others.

Inspire - Move people with your work, your words and your actions with everything you do.

Lead by example - its far more effective than writing or talking about it.

Be Generous - The biggest investment you can make in social media is your time; the more you give, the more youll earn in return.

Be Helpful The more people you help get what they want, the more people will help you get what you want; one hand washes the other on the social web.

Outreach Always be reaching out to people you find interesting and see if there are synergies or ways that you can compliment or assist each others efforts.

It sounds like a lot and it is. Its called substance. And hard work. Your work must have substance or what you do just wont matter and it will be lost in the noise that is social media.

OK Ive talked way too much in this post. Im interested in hearing your feedback.

How has building quality relationships made a difference in your social media efforts?

For more insights on social media relationships, check out: Defining Social Media Relationships

http://markharai.com/social-media-101-focus-on-this-one-thing-to-maximize-your-social-media-efforts

Entrepreneur Series: You Can Change the World

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There is no deadline for your ultimate success. Think about all of the little successes youve already had along the journey.

Its probably a miracle that youre still alive. I know Ive had my fair share of near death experiences.

Actually, your ultimate success has to catch up with you!

Havent you seen your glorious future?

Its tied to these

Your Deep Convictions

Your deep convictions are all you have in life that matters. Dont ever let them go!

You can change anything you desire to change (hint), especially those deep convictions that proceed from the center of your being your belly.

The fact that its in your belly is proof enough that the world needs to hear your message and embrace your vision. Never give up on that!

If you believe, others will believe in you eventually

Its Your Time

The fact that youre breathing at this very time is essential to the future of the world.

Think about it; if you were born to change the world, is there a better time to have an impact?

The world needs leaders and visionaries who have a heart for humanity, the ability to make things happen and the courage to stand up for whats right.

The Big Picture Discovering You

Think long and hard on what you want your life and being to mean to your family, those around you, your community, and the world.

What is your purpose for being?

Youre an important piece of lifes puzzle and the more you live your life aware of this fact, the more fulfilling and productive your time on this planet will be.

Life is discovering who you are first, then growing, accepting and embracing your gift.

Your purpose for being is so others can advance and thrive by sharing your gift with others.

The Bigger Picture Serving Others

Do you inspire people?

What do people take away every time they spend time with you?

We are stepping stones for someone elses future. Dont take that responsibility lightly. Peoples lives depend on your success.

The bigger vision you have for others the more resources will become available for you to succeed and flourish.

You Can Change The World!

If youre going to start blog, or launch a business, join a movement, write a book whatever it is, do it with purpose. Make a difference.

Dont ever stop believing that you can change the world.

It can only be changed by those who believe they were born to change it.

For more tips on entrepreneurship, check out: 5 Competitive Qualities Extraordinary Entrepreneurs Possess

If you dont have a competitive bone in your body, entrepreneurship may not be for you, or at least not being an extraordinary one. Its the one trait that pushes you past the ridicule of naysayers, provides the will to survive when death seems certain and can take you to the top of your game. Read More

Category : Blog Entrepreneur

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Kick-Ass Blogging Series: SlyMarketing.com Jens P. Berget

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I love Jens. People who have connected with this 39 year old Norwegian gentleman all love him. What you see is what you get. He shares himself so eloquently with the community his fears, his aspirations, his ups and downs his darkest thoughts and brightest ah-ha moments.

He intertwines his marketing expertise and business aspirations into his daily life experiences teaching marketing at a college in Norway. Hes also writing his first novel this year and launching his first consulting business in April.

He wraps all this stuff up into inspiring blog posts that have great marketing and business tips throughout.

I am a strong believer in quality content and that content will change the world and make it a better place. I want to remove traditional ads, and make businesses stop hiding their so called secrets. I want them to share everything, and I will do my best to make people realize that its important that they open their doors and invite their enemies inside. Jens Berget

Hes already secured his first client for his new business too check it out!

Heres what he had to say;

My first client is Grenserittet, one of the largest mountain bike (MTB) races in Norway and Sweden and the biggest MTB Race between two countries. Ill get the chance to not only make my first client the happiest client in the world, but I get the chance to market the place where I live, the place where I have spent most of my life, and where my parents, grand parents and great grand parents spent most of their lives.

Thats one heck of a first client! Hearing this makes me anxious to be part of this journey : )

I only share people in this entrepreneur series who are really helping others move toward their goals. If youre building a business, writing your heart out and desire to move people with your work and make things happen then Jens is the type of person youll want to connect with in the community.

Changing the world on your own is doable; but surrounding yourself with other capable like-minded people who are going the same direction (UP) will get you where youre going much faster!

You can connect with him on these platforms:

SlyMarketing Blog
Twitter
Facebook
Linkedin
Google+

Jens is quite the character and one youll love and want to see become wildly successful.

Enjoy connecting with this brilliant marketing mind!

Want to meet another exceptional blogger? Kick-Ass Blogging Series: unlockthedoor.net Stuart Mills

Category : Blogging

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Social Media 101: The Best Platforms to Establish Yourself As a Leader

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The A Listers on the social web got where they are by building an effective social footprint that tells the story of who they are, where they came from and most importantly, where they are going.

People follow them wherever they go. What they say matters.

What the social web has a lot of room for is quality leaders who can contribute to the best practices that are shaping the social web.

Dont let that scare you. The technology is cool; but thats not whats driving the medium. People drive it.

Peoples stories, expertise, insights, vision, and knowledge thats shared daily is why people are showing up everyday and participating in the conversation.

Theyre either learning or teaching - one of the two. Playing doesnt count for professionals and business owners : )

Theyre blazing the trail by doing, building, helping, creating, and taking others with them on this wild ride called The Social Web.

Here are the main platforms that theyre accomplishing this with:

Blog - I cant name one social media personality who has risen to top of the game that doesnt blog. Can you?

Theyve established a home base for their work and you can learn everything you wanted to know about them on their blog. They leverage their social networks (below) to share their work with the world.

Twitter This is a great place to network to reach relevant communities of professionals and like-mined people who will share your work with the world. Its a bit easier to get started on this platform with a 140 character limit!

Facebook with nearly 900 million people populating the network, theres no doubt that professionals and business owners have a profile here. Its a bit more relaxed, as this is a place for family and friends; but thats what makes it great for business networking and getting to know people in your industry who matter.

Linkedin - If youre a professional or business owner, this is the best platform to network with people you can help or people you can hire.

Google+ - Theyve finally got social right and the platform is gaining huge numbers in adoption and usage by the day. Its the early adopters playground and being first to the party has great advantages for professionals and business owners.

There are many others, but if you want to know what to do right now to get started building yourself as a relevant resource and leader in your industry, forget the rest and focus these - they are by far the most important social platforms to get busy with.

Okay, so Im sure there are opinions on this, please advise the community in the comment section below cheers!

Category : Blog Social Media

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Social Media 101: Painting the Story of You

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We are the sum total of our experiences.

Your expertise is a direct result of what youve done and accomplished.

Along the way, youve dealt with ups, downs, failures and successes its these stories that contain the substance of value you have to offer others.

In fact, its the hairball stuff that people relate to the most. In many cases, people who are looking for help are going through the same exact conflict and struggles you successfully overcame.

Answers are what people want and need.

By sharing your stories, the good, the bad, the ugly, people will have an opportunity to relate with you and they can get a good sense of precisely how you can help them.

The most powerful stories come from people who lived them. People can spot a regurgitated second hand story a mile away and if you find yourself having to live up to and deliver that experience to help people out of bad situations, youll fall on your face.

Thats because you dont have the know-how or emotional and mental toughness that is developed through experience.

The moral of the story; keep it real be yourself share your own experiences and the capabilities that came as a result.

If you do this, youll establish a platform of trustworthiness and integrity that can be built upon for years to come.

Its these two things that great businesses and careers are built on.

For more insights on social media check out: The 4 Most Important Activities That Lead To Social Media Gold for Businesses Professionals

You need to first get your bearings and that is best accomplished through listening. If youre a business professional and have a good idea of the type of professionals you want to connect with, you can rest assured that theres a large community of these folks just waiting to connect share with you. There are search functions (engines) on every social platform out there, including blogs

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Mark Harai can help you start your business and grow your business by effectively leveraging the social web. To find out more, simply click here!

Category : Blog Social Media

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Startup Tip Series: What the Facebook IPO Means For Aspiring Entrepreneurs

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While Facebook has dominated in the area of user growth and time spent on the social platform, one of the biggest contributions the network will contribute to very soon is financing their competition.

Theyll create hundreds of new millionaires, some billionaires who have the entrepreneurial spirit.

Lets face it, people who work for startups and live in that part of the world are entrepreneurial by default and many of those folks who love working for startups and have aspirations to do their own thing at some point in their career.

Putting a cool million+ in the bank will certainly make those aspirations viable very soon!

The Facebook IPO is about to initiate one of the greatest startup periods in history thanks to technology, the social web, the mindset of the people who got them there and an economy that is due for a boost!

Buckle up your seat-belts folks, were about to go on an incredible ride!

Check out this article that dives deeper into this next wave via CNET.com:

Startup opportunities abound in wake of Facebook IPO

Facebook may dominate the social media landscape today with 845 million users. But experts say that instead of consolidating around the market leader, the social media landscape is fragmenting, leaving big opportunities for startups, especially those targeting mobile users.

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For more startup tips check out: 5 Tips on How to Create the Best Work Environment for Your Startup

Team Work a team environment will get everyone on the same page and working for the same goals. It makes everyone accountable for victories as well as defeats and will help drive a winning attitude throughout the organization. Beware of knuckleheads and who think theyre better than everyone else theyre only interested in looking good, many times at the expense of others, and can thwart the success of the team.

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Mark Harai can help you start your business and grow your business by effectively leveraging the social web. To find out more, simply click here!

Category : Blog Facebook Startups

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