Together with sister agency, Pop Culture PR, we place our consumer clients in front of some of the nation’s largest audiences. From the New York Times to People Magazine, our consumer clients get noticed.
Our Consumer and Lifestyle practice is a joint venture between DIME PR and our sister agency, Los Angeles-based Pop Culture PR, combining the best resources from both agencies to create one of the most aggressive Consumer and Lifestyle PR Practices in the industry.
Our Consumer and Lifestyle Practice combines the talents of DIME PR Principal Timothy Williams (bio) with those of Darren Paul (bio), VP – Consumer and Lifestyle and Principal of Pop Culture PR.
Darren has experience running publicity projects for companies like Vivendi Universal, Starbucks’ ‘Brain Games’, Paradigm Shift Worldwide, Backstage Creations, Screensavers.com, Bondsonline.com, 8e6 Technologies, PersonalsTrainer.com, UCLA School of Public Policy, State of Pennsylvania and many more.
Hailing from perhaps the most competitive form of online commerce – online gambling – agency Principal Timothy Williams has managed multi-million dollar marketing and communications budgets for some of the internet’s most profitable companies. Tim’s expertise not only spans PR and media relations, but he is also considered an expert resource in the areas of Brand Marketing, Media Planning, Marketing Analytics, and Online Marketing. In addition, Tim’s network of contacts in the entertainment industry provides our clients access to some of the hottest celebrity-filled events where you’re sure to want your lifestyle or consumer brand to be seen.
Leveraging our extensive contacts in both traditional media, new media and the blogosphere we combine aggressive media outreach with impeccable writing and communications skill to deliver your message to the media which matter most to your business and your target audience.
Once the media is buzzing, we work dilligently to ensure that the tone and the direction of the “upstream” conversation stays positive and on-message. We constantly monitor the media for ongoing news hooks which we can leverage for additional story angles to keep the story going and your company in the headlines.
Just a few places you can find our Consumer and Lifestyle clients:
USA Today, People Magazine, The New York Times, US Weekly, CNN, CBS, Maxim, NBC, Good Morning America
Services in this Practice Area include:
Celebrity / VIP / Red Carpet / Events, VIP or Product Placement and Gifting
Entertainment / Sports Sponsorships
Media Relations
Blogger and New Media Relations
Positioning and Story Development
Strategic Counsel
Conversational Awareness
Media List Development and Management
Competitive Analysis
Full Service Publicity Writing Services – Press Releases, Pitch Letters, Bylined Articles, White Papers, Case Studies, and Success Stories
Press Conferences and Media Tours
Media Monitoring and Clip Tracking – Including National Print and Broadcast Media
Electronic Press Kits and Press Rooms
VNRs (Video News Releases)
Social Media Strategies
Key Contacts:
Darren Paul
VP – Consumer and Lifestyle Practice
Principal, Pop Culture PR
1-818-322-4858
click here to send message
Timothy Williams
Agency Principal
1-818-322-4858
click here to send message
